Although most physicians are good writers, most have never had to devote themselves to the highest level of professional writing. In addition, because physicians will want their blog to convey their personality, they should be comfortable revealing some of that. “A sense of humor is often desirable—not joke telling, but having an ability to be self-deprecating and wry, when appropriate,” Mr. Steinmetz says.
If a local company builds and maintains your website, it may be able to recommend a writer. Or you can search for writers on LinkedIn or through a search engine. You can also hire a writer on a website, such as elance.com or fiverr.com. A colleague may be able to refer a writer, too.
Mr. Steinmetz would advise interviewing three writers. “Ask them about their approach, how they establish a tone and voice, and how they would help you to develop ideas,” he says. A writer should be willing to talk to the physician periodically—once a month, for example. The talks will ideally be a brainstorming session to choose topics, as well as to discuss approaches to specific topics that might be complex or sensitive. The writer will likely have to do some research to gain a full understanding of the issue, and the doctor will have to read the draft to make sure it’s accurate. Obviously, the writer must be willing to take your guidance and accept your edits.
Taking the time for these smaller tasks will be much simpler than writing a blog, and then editing and proofing it yourself—at least for rheumatologists who are not professional writers.
As an alternative to a formally written blog, consider a podcast or video if writing isn’t up your alley.
Do You Have What It Takes?
Are you still undecided if writing a blog is right for you? Consider what you’ll need:
- Time commitment. Writing, editing and re-editing a blog can take a lot of time. You’ll need to set aside the time to do it.
- Computer knowledge. You’ll need to set up your blog. Even if you’re not a computer guru, you can use a blogging platform, such as WordPress, to easily create a blog. You can start out with the free options, and can later decide whether you want to pay to have a customized URL or add additional features.
- Have something to share. You should be passionate about what you write about. If you’re plagued with writer’s block, you may want to think twice about writing a blog.
- Have a writing talent or be willing to hire a writer to convey your thoughts.
