Novartis, Merck & Allergan Join Those Raising U.S. Drug Prices for 2020 Natasha Yetman | January 7, 2020 Drugmakers often negotiate rebates or discounts on their list prices in exchange for favorable treatment from insurers and other healthcare payers. As a result, insurers and covered patients rarely pay the full list price of a drug. Page: 1 2 | Single Page Share: