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Drug Commercials—How Are They Still a Thing?
Picture this: It’s 3 o’clock in the morning. You can’t sleep. You settle in front of the television to watch a rerun of Dirty Dancing. And then it hits you: Ask your doctor. Even as your eyelids sag, some part of your primitive forebrain snaps to attention. Medical training has turned us all into multitaskers,…
Are Your Ads Violating the Law?
While advertising is a great way to promote your practice, be sure to avoid legal pitfalls
Pharma awaits FDA Guidance to Navigate the Murky Waters of Ads Via the Internet and Social Media
There’s no question that direct-to-consumer (DTC) advertising of prescription drugs is a huge activity, with nearly $5 billion spent on DTC ads in 2007. There’s also no question that the Internet has a vast potential to reach consumers. But when you put DTC advertising and the Internet together, there is a potential for problems and…
Rheuminations: Epigenetics May Help to Explain Why Some Get Rheumatic Disease
Recent research around genes and environmental stresses suggests outside influences can make lasting changes to the genome via epigenetic mechanisms