“Valeant uses a variety of firms for legal and public relations work. Covington recently was retained to assist the company in responding to congressional inquiries,” Laurie Little, the senior vice president of investor relations, says in a statement.
According to a July 2015 survey sponsored by the Public Affairs Council, 64% of Americans say a company’s honesty and responsiveness in dealing with a crisis is the most important factor when deciding whether to buy from that company in the future.
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The survey also found that the pharmaceutical industry was deemed the least trustworthy sector.