Q. What is the best way to start a hybrid concierge program?
A. There are many important issues to explore. To be successful, a practice must analyze patient interest and demographics. You will need to look carefully at the regulatory and insurance environment in your state. The program must be strategically marketed and introduced to patients. Once launched, the concierge program, including scheduling and billing, will need to be managed. To ensure ease of launch and implementation, look for resources with experience and a solid track record in this practice format.
Q. How much will it cost? What is the potential ROI?
A. Some firms will assume the cost of market research and marketing and in return, will charge a percentage of the patient fee.
Do Your Homework
The current marketplace continues to bring uncertainty and challenges for many rheumatologists. The key is to study your own needs and those of your patients before deciding whether you should consider making changes to your practice model.
Wayne Lipton is president and CEO of Concierge Choice Physicians, which he founded in 2005. He was one of the first consultants to develop concierge programs for specialists.
