Social media presents an opportunity to enhance the visibility of your practice, connect clinical staff with patients, and to create a network outside the walls of your clinic.
How A Social Media Policy Can Protect Your Practice
While social media can be a beneficial marketing tool, it is important for rheumatologists to address the proper ways to use this outreach both inside and outside the workplace through a specific media policy
Rheumatology’s Virtual “Water Cooler”
The ACR list serves allow rheumatologists and health professionals across the country to connect and share ideas
From the Twitterati
During the 2010 ACR/ARHP Annual Scientific Meeting, the ACR and others used Twitter to enhance the annual meeting experience, make connections with one another, and share information. There were approximately 600 tweets from 150 contributors during the meeting. Here’s a sample of what people were saying…
Navigating the Social Media Highway
Rheumatologists spot speed bumps, opportunities
Pharma awaits FDA Guidance to Navigate the Murky Waters of Ads Via the Internet and Social Media
There’s no question that direct-to-consumer (DTC) advertising of prescription drugs is a huge activity, with nearly $5 billion spent on DTC ads in 2007. There’s also no question that the Internet has a vast potential to reach consumers. But when you put DTC advertising and the Internet together, there is a potential for problems and…
Essentials for Your Social Networking Tool Box
Last month’s article on social media discussed how to grow your social network by finding relevant people and content of value as you navigate social media. Now that you are on your way to building a valuable social network, it is time to learn how to sort and filter your social networks to efficiently find discussions of interest.
Social Media 101 for Rheumatologists & Health Professionals
Ask any social media enthusiast to describe the value of social networking, and you will undoubtedly receive some variation of the following: Social media allows me to easily follow the latest news, converse with others about shared interests, and grow a virtual and face-to-face network. The most important thing for new users of social media to understand is that all forms of social networking—from Twitter to Facebook to YouTube—are only as valuable as the members of your social network. In other words, if you do not share common interests with the members of your online community, social networking will quickly become irrelevant and of little value. It’s about the relationships, not necessarily the technology.
ACR Announces New Social Networking Opportunities
Facebook. Twitter. YouTube. Flickr. These are common social networking sites that you may use regularly to keep up with friends, colleagues, news, and information. Now you can keep up with the ACR on these sites too.
Digital Footprints: Managing Your Online Professional Presence
Just over a year ago, WellPoint first made headlines when it announced a joint initiative with Zagat (known for their robust restaurant reviews) to poll healthcare consumers through an online survey to assess patients’ satisfaction with their healthcare providers. Since that time, the online community of health consumers has exploded with user-generated healthcare delivery reviews and comments collected in structured surveys and unstructured social media, such as blogs, Twitter, and Facebook.
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